提升Google运营和广告优化技能的原创课程——Google启航变现体系课

Our course offers a professional curriculum system and is equipped with a team of experienced optimization experts to help you improve your Google operation and advertising optimization skills from beginner to advanced level. Our courses are suitable for all sellers interested in Google advertising, those who want to improve their conversion rate, and those who want to transition from platform stations to independent stations.

The course outline is as follows:

1. What is Google advertising?
2. Explanation of commonly used terms – Google Ads, GA, GMC, MCC
3. Detailed explanation of the Google Ads account interface
4. Preparations needed before advertising on Google Ads
5. Google account application and Lu Ban user guide
6. Things to note about Google advertising’s landing page
7. Display positions for Google advertising
8. Advertising logic and bidding principles for Google advertising
9. Analysis of Google advertising bidding strategy
10. Different advertising objectives detailed explanation
11. Advertising form suitable for e-commerce conversion objectives
12. Advertising form suitable for other objectives
13. Detailed explanation of audience types for different advertising forms
14. Measurement of Google effects for different objectives
15. Account authorization allocation and optimal solutions to common problems
16. Google Ads conversion tracking settings
17. Google Analytics registration guide
18. Google Analytics interface introduction
19. GA code installation guide
20. Google account and website data analysis using GA
21. Components of search advertising
22. Detailed explanation of search advertising classification
23. The full process of creating search advertising
24. Detailed explanation of keyword matching methods
25. Sharing advertisement writing standards and techniques
26. Keyword classification – general words, competitive words, brand words
27. Expanding keywords using the keywords planner
28. Other ways to expand keywords
29. Types and display positions of additional information
30. Guidelines for creating and applying additional information
31. Introduction to GMC and how to register for GMC
32. GMC interface introduction and basic settings
33. GMC product feed import guide and operation
34. Applications of different types of shopping advertising
35. Full process of creating shopping advertising
36. The full process of creating display advertising
37. The full process of creating discovery advertising
38. Interstitial ads that can be skipped and ads that cannot be skipped
39. Explanation of other types of video advertising
40. The full process of creating video advertising